You might need to know this about me - I am not a name dropper. I'm an unapologetic bargain hunter, a trait I learned from my mother. In fact, I might go so far as to say that I get a little pit in my stomach when I think about the amount of money people waste on names. It's all perspective, I know. People probably think the same thing about our travels. At least, when we travel, we see things and experience things that broaden our world. I might contend that placing a huge significance on branding ourselves with designer labels does the opposite. (How to say that without sounding like a jerk, I'm not sure.) I get wanting good quality, but good quality at a good value is very important to me.
Anyway, as a mother of five children, I am no stranger to the fact that kids these days place the utmost importance on brand names. This is not a new phenomenon. I've written about my seventh grade branding experience before. It's a good one (in my not-so-humble opinion). Maybe it's because it's Christmas, and I'm being inundated with advertisements for insanely expensive
Seriously. Who cares?
Let me tell you about the people who shop at Aldi. I have met and spoken with each of these people at the store.
The Mennonite families who drive an hour each way to do their shopping because the savings in groceries far outweighs the money spent on gas.
The immigrant who speaks broken English who paid in change and had to put back items because she went over what she had in her wallet.
The elderly couple who spends a fortune on prescription medications each month but was thrilled to find a way to save on groceries.
The man who paid for the groceries of the stressed out mom in front of him. Because he could.
The Vietnam War Vet who gives his cart away to the next customer, every time, with a wink and a smile and insists that they don't give him a quarter in return.
They shop there because it's smart to shop there. And if some smart-mouthed tweenaged boy has a comment about my grocery shopping choices, he ought to come say it to my face. Because apparently, that chaps my hiney. My pragmatic eleven year old has no trouble listing out the benefits of practical spending choices, but geez. Is this really what eleven year olds talk about these days?
Please, please, please, let's teach our kids about the things that matter. And the things that don't. I mean, really don't.
Because we ALL have so much more than we deserve.
P.S. - I received no compensation from Aldi for this blog post. I really, truly am grateful for this store. That's it.